Black anodized aluminum 35mm bezel with white dial, black lettering and multicolored Apple logo; China movement, needs a new battery, on black leather strap.  Stainless steel back branded Apple Watch.  Purchased new in 1998.  

In 1997, after years of decline, Steve Jobs came back to Apple as a advisor and shortly staged a boardroom coup.  The company contracted LA advertising agency TBWA\Chiat\Day to revamp the brand as they had done 13 years before with their iconic Super Bowl advert, resulting in the "Think Different" campaign.  

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